What font does the got milk ad use4/14/2023 The original "Got Milk?" campaign was not marketed to mothers and grandmothers, the milk buyers in Latino households.įortunately for the California Milk Processor Board, the sponsor of the ads that turn on the horror of milk deprivation, the cultural disconnection between "Got Milk?" and Latino consumers was detected early.Īlmost since the beginning of the advertising campaign in October 1993, there has been a separate, more traditional pitch for milk in Spanish-language media. Moreover, the idea of a Latina mother running out of milk is offensive, not funny.
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